UTM Builder

Free UTM Builder Tool – Create Custom Tracking URLs for Google Analytics

Create Precise UTM Links in an Instant to Monitor Your Campaign Performance as a Pro With Ease.
Want to track your marketing campaigns with high precision? Then check out UTM Builder, an online tool that generates UTM tracking URLs accurately and cleanly for Google Analytics tracking, and discover how it's possible to penetrate traffic sources more deeply and assess the performance of your campaigns better.

No registration required. No programming skills are needed. Just enter your URL and campaign details-and you are ready to go.

What Is a UTM Builder?

A UTM Builder allows marketers and website owners to create URLs with various UTM parameters affixed to them so as to provide information on how traffic actually reaches their marketing campaigns, how visitors engage with them, and which platforms perform better.

By using a UTM URL builder, you can keep your Google Analytics reports clean, organized, and useful.

How to Use Our UTM Builder Tool

1. Enter your website URL – This is the page where you want to send your visitors.
2. Fill in the UTM parameters:
   • Source – Where the traffic is coming from (e.g., Facebook, Google, Newsletter).
   • Medium – The type of traffic (e.g., cpc, email, social).
   • Campaign – The campaign name (e.g., spring_sale, product_launch).
   • Content (optional) – Used to differentiate ads or links.
   • Term (optional) – For tracking paid search keywords.
3. Complete the CAPTCHA to verify you're not a bot.
4. Click Generate to get your UTM tracking link.
5. Use the Sample button to see how it works, or Reset to start fresh.

Why Use UTM Links?

For marketers, UTM links give them the ability to:

• Identify where traffic actually comes from
• Identify separate and analyze campaign performance through Google Analytics
• Optimize advertising spends with improved return-on-investment (ROI)
• Make decisions based on data regarding marketing efforts
• Track performance of email, ads, influencers, social media and more

Features of Our UTM Link Generator

• 100% Free to use
• Simple, clean user interface
• Instant UTM link generation
• Compatible with Google Analytics & other tools
• No account or login required
• Reset and sample functionality for convenience
• Bot protection via reCAPTCHA

Start Building UTM Tracking Links Now!

Optimize your marketing intelligence through personalized UTM links. Utilize our totally free tool for generating UTM-tagged URLs and tracking every click with utmost confidence.

FAQ's

What are UTM parameters?

UTM parameters are tags added to a URL to help track the performance of marketing campaigns across traffic sources in analytics platforms like Google Analytics.

 What do the UTM parameters mean?

• utm_source: The platform (e.g., Facebook, Google)
• utm_medium: The marketing medium (e.g., email, cpc)
• utm_campaign: Campaign name or promotion
• utm_content (optional): Used to differentiate content or links
• utm_term (optional): Used for keyword tracking in paid ads

Can I use this UTM Builder for email marketing?

Yes! Of course! This UTM generator for tag code allows a user to actually track their email newsletters, promotional blasts, as well as any automated sequences.

Will the UTM parameters affect my SEO?

No, UTM parameters are ignored by search engines for ranking purposes. They are only used for analytics and tracking.